How do I get the information about ad budget for MasterCard PayPass?
I am currently working on school project, which is making ad media plan for MasterCard PayPass. But, I cannot find any info. about the ad budget of MasterCard PayPass. Any information about MasterCard PayPass is always welcome. Please help me!!!
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There’s really only one source for ad spend: TNS’s CMR (Competitive Media Reporting). You’d need to track down the credit card category and if MC promoted PayPass — it would be listed as a product in CMR. It is NOT a free service. If you can accept a topline figure, some research on AdAge.com; or trade magazines like American Banker; or the Nilson Report might suffice. Your school reference librbarian would be a good source for help.